Color is a powerful tool. It can change the mood of the image in a blink of an eye. You can use colors in UI Design to provoke an emotional response from the user, highlight an idea, draw their attention to a specific part of your website or just simply make the website design look visually pleasing to the eye.
The color scheme chosen for the website reflects the company’s branding and values. If you haven’t started taking colors in UI design seriously yet, you need to start now.
Do Colors In Design Really Make A Difference?
The importance of color design stems from the significance of color to the human mind. Color creates ideas, expresses messages, sparks interest, and generates certain emotions.
Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.
Color does not add a pleasant quality to design – it reinforces it. ~ Pierre Bonnard
Choosing an appropriate color combination or color scheme in the website design process is considered one of the most important, yet often overlooked, elements in creating a successful website. If your website is not appealing to its viewers, they will miss the content of the page or even leave the site and opt for a more desirable alternative.
That certainly doesn’t mean that you need to fill your design up with loads of color. One important thing to keep in mind is the minimal use of colors. The most impactful websites are the ones that keep the use of color to a minimum. Often the biggest statement your site can make is in its simplicity.
We have curated articles that would give you a great sense of Colors in UI Design and How to use them:
1. Color Theory for Designers, Part 1: The Meaning of Color
This post talks about the meaning of colors in websites and UI design. Color theory is a science in itself. The article explains how Colors have a psychological effect on people and how to speak about your brand using colors.
2. Tips for UI Design Colors and Color Matching Techniques
This post gives tips on what tools to use and lists some of the best practices of using colors that are contextual and tell stories of the brand.
3. Ultimate Guide to Color Theory for Designers
This guide explores the subject of color relative to the web and graphic design and explains how to implement them on UI design. Along with helpful tips and ideas for designing with color, you’ll also find plenty of valuable resources interspersed throughout the article.
4. How to use colors in UI Design
This article consists of Tips and tricks to make things personalized to the brand. It explains when and how to use monochrome, saturation, and hue. This can make all the difference in the world when it comes to design.
5. Color in UI Design: A (Practical) Framework
A full-length guide to all things related to UI colors. This detailed article covers everything you need to know about colors on UI design.